IN DEMAND.FOUNDED BY KIERAN GOURLEYBecome the expert clients seek out.The framework
PART 01 / 060 of 18 answered
Position

Be the obvious choice.

Make it clear who you help, what changes for them and why they should trust you. Answer for what happens today.

01Who is your core offer built for?

Think about the clients you actively pursue, rather than everyone you could help.

02How clearly does your offer explain the outcome?

Use your main website, profile or proposal as the evidence.

03What proof supports your positioning?

Consider relevant client evidence you have permission to share.

No details needed to start. Your contact details come after the assessment.

THE IN DEMAND METHODOLOGY

Six connected parts.
A business more people choose.

Expertise is the starting point. These six systems help the right people discover it, trust it and take the next step.

01Position

Be the obvious choice.

02Attention

Get in front of the right people.

03Capture

Give interest somewhere to go.

04Nurture

Stay relevant until the timing is right.

05Convert

Make the next step clear.

06Measure

Know what creates business.